A structured, flexible, and fast-paced qualitative research programme, Pulse is designed to give you consumer insights quickly and affordably.
It’s perfect for decision-makers who need rapid detailed feedback but might not have the time, resources, or budget for larger-scale research.
Our process is simple but thorough, allowing you to get actionable insights in just a few days.
Importantly, it is face to face, allowing consumers, and moderators, to get up close and personal with the stimulus material:
Athena Pulse has helped major UK brands like Müller make faster, smarter decisions without sacrificing depth. Our experienced Pulse team have over 90 years of combined expertise in delivering actionable insights.
Every Athena Pulse programme is run by our seasoned team of qualitative research specialists, who know how to dig deep into consumer attitudes and behaviours. From trained moderators to rigorous analysis, we guarantee insightful, actionable reports.
Unlike traditional qualitative research that can take weeks, Athena Pulse provides meaningful, detailed feedback in just days. But we don’t cut corners—our methods involve face to face interviewing to ensure you get the same quality insights, just faster.
Athena Pulse enables you to gather feedback quickly, make real-time decisions and adjustments on the fly, whether for pack design development, campaign/ communication development, or early-stage exploration.
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