Last updated November 2024

1. Definitions

• “Company” refers to [Athena Research, trading as Wendy Dunn Research Ltd], the service provider of the research project outlined in this proposal.
• “Client” refers to [Client Name], the party requesting the research project.
• “Proposal” refers to the market research services, timeline, and costs detailed in the accompanying document.

2. Scope of Work

The Company agrees to perform the research services as outlined in the Proposal. Any additions or modifications to the scope of the project must be mutually agreed upon in writing and may be subject to additional charges.

3. Fees and Payment

The fees for the services are set forth in the Proposal. Unless otherwise specified, payment will be structured as follows:

• Deposit: 50% of the total fee will be invoiced upon acceptance of the Proposal.
• Balance: The remaining balance will be invoiced upon completion of the project or as per the milestones agreed in the Proposal.

Payment terms are strictly 28 days from the date of invoice. Late payments may be subject to interest at a rate of 5% per month.

4. Confidentiality

Both the Company and the Client agree to keep all confidential information disclosed during the project strictly confidential and not disclose it to any third party without prior written consent. Confidential information includes but is not limited to, research methodologies, proprietary data, and the Client’s business information.

5. Intellectual Property

The Client retains ownership of all research data, reports, and deliverables produced as a result of this project. However, the Company retains ownership of any proprietary methodologies, tools, and processes used in the execution of the research.

6. Project Timeline

The Company agrees to deliver the final report or deliverables as outlined in the Proposal. The Client agrees to provide timely feedback and necessary approvals to avoid delays. Any delays caused by the Client may affect the final delivery date.

7. Additional

The Company will allow for a reasonable amount of additional questions/work post the final debrief, up to 3 hours, to the deliverables following submission. Any additional revisions outside the agreed scope may incur extra costs.

8. Cancellation and Termination

Either party may terminate the agreement at any time by providing written notice. In the event of termination by the Client, the Client is responsible for all work completed up to the termination date, including any applicable fees and expenses.

9. Limitation of Liability

The Company will endeavor to provide services to the highest standard but shall not be liable for any indirect, incidental, or consequential damages arising from the project. The Company’s liability is limited to the total amount paid by the Client under this agreement.

10. Data Protection and GDPR Compliance

Both parties agree to comply with all applicable data protection laws, including the General Data Protection Regulation (GDPR). The Client confirms that it has obtained necessary consent from all individuals whose data is shared with the Company for the purposes of this research.

11. Force Majeure

Neither party will be held liable for any failure to perform its obligations under this agreement if such failure is caused by events beyond its reasonable control, including but not limited to acts of God, war, strikes, or natural disasters.

12. Governing Law

This agreement shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law principles. Any disputes arising from this agreement shall be resolved in the courts of England and Wales.